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Free Marketing Strategies for Fast Results

podcast May 09, 2023

 We're letting you in on a little secret: the most effective marketing strategies don't have to cost a dime! From public speaking and social media marketing to email campaigns, community outreach and more, we're sharing nine marketing strategies that will help you reach your ideal clients and build lasting connections.

But it's not just about throwing ideas at the wall and hoping they stick. We're breaking down the essential steps to creating a well-executed marketing plan that ensures your business goals are fully realized.

So let’s jump in!

9 Marketing Strategies That Won't Cost You a Dime!

There are actually a ton of effective marketing strategies out there that won't cost you a dime! That's right - free marketing is a real thing, and it can be just as powerful as paid advertising if you know how to do it right.

So, are you ready to unlock the power of free marketing? Here are nine strategies that you can start using today to promote your business today:

  1. Public Speaking: If you want to establish yourself as an authority in your field and connect with potential clients at the same time, there's a simple trick - speak at local community events! It's a great chance to show off your expertise on topics that matter to your audience, and hone your presentation skills in the process. And the best part? You get to network with potential clients and make a lasting impression that could turn into a valuable business opportunity.
  2. Free Resources: If you want to prove your expertise and build trust with potential clients, providing free resources like educational brochures or eBooks is the way to go. You don't need a big budget to make it happen - simply make these resources available on your website or social media profiles and watch your engagement skyrocket! By giving away valuable information for free, you're showing your audience that you're not just in it for the money - you genuinely care about helping them succeed.
  3. Community Outreach: Want to reach potential clients outside your usual circle? Partnering with local businesses is a great way to do it! Think about the places your ideal clients frequent and reach out to them. Participating in community events and collaborating with businesses can help you establish your brand as a valuable resource in your field. So, get creative and start networking to expand your reach and grow your business!
  4. Social Media Contests: Spice up your social media game and increase engagement with your followers by hosting fun and exciting social media contests! Take inspiration from other successful businesses in your niche and get creative with your own contests. Encourage your followers to share your content and reach new audiences while building a strong and loyal fan base.
  5. Referral Programs: Want to boost your client base and generate new leads? Consider offering a referral program! By giving current clients a discount or other incentive for referring their friends and family to your business, you can create a win-win situation for everyone involved. Just make sure to keep the referral process simple and hassle-free for your clients. The easier it is for them to refer others, the more likely they are to do it.
  6. Volunteer Work: Get involved in your community and showcase your expertise by volunteering your time and skills. It's a great way to demonstrate your passion and compassion while creating meaningful connections. By giving back, you'll not only make a positive impact on the community but also attract potential clients who value your dedication and expertise.
  7. Social Media Campaign: Using a social media campaign to reach a wider audience is an effective way to differentiate yourself from other providers. Take a clear point of view or stance on issues related to mental health and provide valuable information or resources to followers to establish yourself as a thought leader in your field. Use movement marketing to align with a social, environmental, or governance movement and build a loyal following.
  8. Physical Space: Make your clients feel at home by creating a serene and inviting atmosphere in your space. From cozy seating to soothing lighting, pay attention to the details that make a big difference. The entrance and waiting area is your chance to set the tone for the rest of the session, so make it count!
  9. Offering a Support Group: Did you know it’s possible to build a community with or without a brick-and-mortar? Take a cue from successful clinicians who've done this by simply renting space seasonally or collaborating with community partners. Remember, the main focus is on building connections by creating a welcoming environment and gathering people in a unique way.

 Get Ready to Become a Goal-Getter and Make Success Your New Best Friend with 3 Essential Steps

With nine free marketing strategies in your toolkit, it's time to put them to work and get those results you're looking for! But before you jump in, you'll want to take a few essential steps to make sure your plan is set up for success. Here are three key steps to keep in mind when executing your marketing plan:

Step 1: Identify Your Goals - Kickstarting any successful marketing campaign involves first figuring out exactly what your goals are. Do you want to get more visitors to your website, boost your sales, or make people more aware of your brand? With a defined goal, you can begin mapping out the marketing tactics that will work best for you.

Step 2: Choose Your Strategies - Now that you have your goals set, let's talk about choosing the right strategies to achieve them. So, out of those nine marketing strategies we listed above, which do you think would work best for you?

Step 3: Implement and Measure Your Results - It's finally time to put your marketing plan into action and see how it performs. Keep an eye on your website traffic, social media activity, and email open rates by using analytics tools.

My Personal Secrets to Success

We’re taking your business up a notch with two of my tried-and-true marketing techniques. Trust me, they work wonders! So let’s take a look at these seriously effective strategies!

  1. Offer Free Lead Magnets: One of my favorites is to offer free lead magnets. Have you heard of them? They are basically free resources that you offer to your audience in exchange for their contact information, usually their email address. This could be an e-book, checklist, or even a webinar. By providing your audience with valuable content for free, you establish yourself as an authority in your field and create a positive association with your brand. Plus, you'll be able to build your email list and generate leads, which can translate into more sales in the long run.
  2. Use the "Here Kitty Kitty" Approach to Sales: When it comes to sales, many people make the mistake of rushing in like an eager puppy. But a better approach is to take a page out of a cat's book and use what I call the "Here Kitty Kitty" approach. Instead of being overly pushy or aggressive, take your time to build trust with your potential clients. Engage in conversations with them, ask questions about their needs, and show genuine interest in what they have to say. By doing so, you can establish a rapport with your clients and create a relationship that can lead to long-term sales and repeat business.

The Ultimate Strategy for Thriving in Business

When it comes to business strategy, we all know that success is the ultimate goal! But here's the thing - it's not just about chasing after a quick buck. In fact, the key to long-lasting success is attracting high-quality clients who truly value what you have to offer.

By taking the time to understand your target audience and crafting a business model that prioritizes their satisfaction, you can create a brand that stands out and earns the loyalty of your clients.

So, if you want to achieve long-lasting success, it's time to shift your focus from chasing after quick cash to building meaningful relationships with your ideal clients.

There you have it, friends! A jam-packed list of strategies that can give you the edge you need to take your OT business to the next level! The best part is you don't need a big marketing budget to do it! So what are you waiting for? Start putting these powerful strategies into play today!